Who am I?
I've worked for more than 15 years in big ATL agencies like JWT and GGT, and for the last 7 years in some of the best digital agencies around. I consider myself tech savvy but with battle-honed brand building skills. Preferably, I work in an idea-generating team with an art director, but am comfortable with long copy and can happily fill a Head of Copy role. This is my portfolio.

A magic piece of brand utility
Part of GHD hair stylers' twisted fairy tale campaign, this microsite uses simple webcam and image-flip technology to allow girls to fix their hair using their screen as as a powered-up mirror. The "magic" features are: girls can photograph and view their hair from different angles, compare their live image with saved looks from previous occasions, and split-screen with tutorial videos. It's fully social too, so girls can get ready together, chatting or video conferencing live.

A bullish viral

This viral job for Sony's "Twilight" low-light camera lenses was won in direct competition with Fallon. It aimed to raise awareness for a launch event held in 7 global locations later that month, one of which was a Spanish bullring.  When Sony saw this script, they tripled the production budget. Ole!